|
|
An established market leader in online advertising, we have over six years of experience with ensuring that your business gets seen by the people you want. Mediart has an established track record of success after success. more info |
|
|
|
Advertisements contain the only truths to be relied on in a newspaper.
Mark Twain
Newspapers are some of the most widely perused forms of media around today, even with the growth of the internet. Statistics reveal that over half of all adults regularly read a newspaper, and almost a quarter of all advertising money goes to the same source.
One of the most important things about pritned advertising in newspapers or periodicals is persistence. You need to have youir advertisement running for several weeks in order to see a significant increase in sales.
Positioning within the newspaper is also a very important element. Some pages are more valuable than others, and the location on the page is a key issue as well. A smaller advertisement run repeatedly will do better than a larger ad run less often. Familiarity is trust, which is vital to building a successful relationship with your customers.
Shoppers read the Friday, Saturday and Sunday papers to plan their weekend shopping. Saturday is the most important of the three, but Sunday is the most widely read. If you are a retail business, you probably want your newspaper advertising to run on these days.
The public knows to read the paper on certain days of the week to get certain information. If your competitors are all running their newspaper advertising on Wednesday in the same section, there is a reason. Shoppers know to look there for information about your type of business.
There is a lot more to printed periodical advertising, so do give us a call for your free consultation! |
|
| |
|
|
| |
|
|
|